Tuesday 16 July 2024
 11.3°C   SSW Light Breeze

Privacy Policy


We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information. The company is based in the United Kingdom (UK) and uses and retains information and personal data for business and professional purposes in line with UK data protection regulations.

By using our site, you’re consenting to the terms of our Cookie Policy.

When you first visit our website and your browser supports web push notifications, you will be asked if you’d like to subscribe.
By subscribing, you’re consenting to the terms of our Push Notifications Policy.

Collecting Personal Information

Consent is sought wherever and whenever possible and required. However, some information may be held for journalistic purposes (this will be clarified when the Data Protection Bill completes its passage through Parliament, which will establish the exemption covering journalism, literature and art) where consent is not required.

We may collect, store and process the following kinds of personal information:

  • information about your computer and about your visits(s), including your IP address, geographical location, browser type, browser version, operating system, referral source, length of visit, page views and website navigation paths;
  • information that you provide to us when using our Facebook page, Disqus comments, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use);
  • information contained in or relating to any communication that you send to us (including the communication content and metadata associated with the communication);
  • any other personal information that you choose to send to us.

Clients that request advertising, notices or information on this website may have the following personal information collected, stored and processed:

  • first name, last name, email address, telephone number and address.

These details will be taken from a phone call, face-to-face meeting, the emails you send to us, or from you publicly accessible website(s).

We may also access your publicly accessible social media accounts (i.e. Facebook or Twitter) where data is needed to complete your account with us.

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

Using Personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

We may use your personal information to:

  • personalise our website for you;
  • improve our service;
  • keep our website secure;
  • provide specifically requested information (i.e. answer your e-mails or contact you when necessary);
  • send you communications we think may interest you;
  • deal with enquiries and complaints made by or about you relating to our website;
  • carry out our legitimate business with the aim of providing editorial content for this website.

Client data used in order to fulfil a contract or quote between Shetland News Online Ltd and you, the client.

We also use the legal basis of Legitimate Interest in order to keep records of previous advertising, where we hold expired agreements, including names, dates and other relevant data. We use these in order provide a consistent, tailored service and to administer your account, which may involve contacting you.

In addition, we may use your data to contact you about your advertising which is due for renewal, or opportunities to advertise with us. This is consistent with the bases as described, as:

  • they are ‘not very different from the original purpose’, and
  • ‘likely to be compatible with the original purpose for collecting the data’.

Please inform us if you do not wish to receive any of our communications.

Disclosing Personal Information

We may disclose your personal information:

  • to any of our employees, insofar as reasonably necessary to provide you this service;
  • to the extent that we are required to do so by law;
  • in connection with any ongoing or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • in a publication on this website in accordance with the legitimate aims of this service.

We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

Data Storage & Process

Personal information is stored and processed within the UK. Any personal information stored and processed outside of this jurisdiction is in full compliance with the necessary safeguards enforced by UK data protection regulations.

Retaining Personal Information

This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

Personal information that we process for any purpose shall not be kept for longer than is necessary. Without prejudice to the previous statement, we will typically delete the personal data falling within the data categories set out below within the timeframe set out below:

  • Data associated with processing editorial content may contain an individuals first name, last name, age or address (but not limited to) will be deleted once Shetland News knows there aren’t any relevant ongoing editorials surrounding the original content.
  • Information about your computer and about your visit(s), including your IP address, geographical location, browser type, browser version, operating system, referral source, length of visit, page views and website navigation paths will be deleted within 213 days (7 months).
  • Data associated with the clients (first name, last name, email address, telephone number and address) will be deleted within 1,856 days (61 months).

Notwithstanding the other provisions of this section, we will retain documents (including electronic documents) containing personal data:

  • to the extent that we are required to do so by law;
  • if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Security of Personal Information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We may store your personal information (collected directly or indirectly) on:

  • third party storage solutions and email services (all with multi-factor authentication);
  • the company server (regular security updates and firewall protection); and
  • physical devices and drives (all encrypted and password protected).

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.


We may update this policy at any time by publishing a new version here.

You should check this page occasionally to ensure you are happy with any changes to this policy.

Your Rights

If you have any queries about your personal information, believe we hold inaccurate information on you, or need to identify what personal information we hold on you, please refer to the Contact Us section (bottom of page).

If you have requested editorial content associated with your personal information to be amended/removed, but we’ve declined to follow through, you can make a complaint by visiting Make a Complaint.

By e-mailing Shetland News, you authorise Shetland News to retain such personal information, which may be used for journalistic purpose (this will be clarified when the Data Protection Bill is complete).

Shetland News may withhold information within legal limits.

Right to be informed

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

  • identifying the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank, plus an original copy of a utility bill showing your current address).
  • a waiting time of up to 31 days (1 month).

Right to erasure (news)

If you want to remove search results associated with your personal information, you may submit a request through the following (not limited to) search engines:

If you believe your personal information is not pertinent to the editorial content and you can substantiate this claim, we will consider your request.

Right to erasure (account)

If you have an account with Shetland News Online Ltd or have permission to act on behalf of someone, you are entitled to request us to erase any personal data we hold about you from our system.

Information may be deleted on request by using the information in the Contact Us section (bottom of page). We undertake to perform the deletion within 28 calendar days and will send you a confirmation once the information has been deleted. Wherever possible, we will aim to complete the request in advance of a deadline.

If there is any doubt about the request we may need to verify your identity before commencing the deletion process.

Once the data is deleted from the system, the data cannot be recovered by any employee at Shetland News Online Ltd.

Right to rectification

Please refer to the Contact Us section (bottom of page) if the personal information that we hold about you needs to be corrected or updated.

Third Party Websites

Our website includes hyperlinks to, and details of, third party websites.

Embeded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Shetland News accepts no responsibility for the content, privacy policies or practices of other websites.

Shetland News encourages comments, critiques, questions, and suggestions. By posting comments on the Shetland News Facebook page, you are agreeing to a following:

  • All comments left on the Shetland News Facebook page are the responsibility of the commenter. By submitting a comment on our page you agree that the comment content is your own, and to hold this site, Shetland News, harmless from any and all repercussions, damages, or liability.
  • Shetland News reserves the right to delete or mark as spam any and all comments. We may also block access to any one from posting to the Shetland News Facebook Fan page.
  • While this is an open forum, it’s also a family friendly one, so please keep your comments and wall posts clean. In addition to keeping it family friendly, we ask that you follow our posting guidelines here. If you don’t comply, your message will be removed.
  • We will not allow personal attacks or vulgar, abusive, offensive, threatening or harassing images and/or language. This includes creative spellings of swear words using asterisks or spaces between words.
  • We will not allow comments that promote, foster or perpetuate discrimination on the basis of race, creed, colour, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability or sexual orientation.
  • We will not allow comments that contain sexual content or links to sexual content.
  • We will not allow the same content to be posted multiple times. Any subsequent posting of identical information will be deleted.
  • We will not allow comments that promote or oppose any person campaigning for election to a political office or that promote or oppose any ballot measure.
  • We will not allow comments or posts that disclose information which the company and its employees are required to keep confidential by law or policy.
  • You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.
  • Opinions expressed in public comments do not necessarily reflect official positions of Shetland News Online Ltd.

Shetland News recommends you review the Facebooks guidelines for commenting on their Facebook Community Standards.

Any information posted on the Shetland News Facebook page is considered public information and may be subject to monitoring, moderation or disclosure to third parties.

Data Protection Registration

We are registered as a data controller with the UK Information Commissioner’s Office (ICO).

Our data protection registration number is ZA293558.

Contact Us

If you have any queries about this policy, you can contact us by post to the address given below, by email to admin@shetnews.co.uk, or Contact Form.

Data Controller, Hans J Marter (Shetland News Online Ltd), The Knowes, Lunning, Vidlin, Shetland, UK, ZE2 9QB.

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.