Sunday 14 July 2024
 11.1°C   NNE Fresh Breeze
Ocean Kinetics - The Engineering Experts

News / Lyall’s Up Helly Aa cider set for launch

Lyall Gair has struck up a friendship with cider producer Thistly Cross, which is launching a special drink to tie in with his year as Up Helly Aa guizer jarl.

AN UP Helly Aa-themed cider is being launched later this month to celebrate Shetland’s Viking festival season.

East Lothian-based cider company Thistly Cross has teamed up with local wholesaler JW Gray to develop and distribute the 5.5 per cent drink in the isles over the coming months.

It will be formally launched at Lerwick’s Grand Hotel on the afternoon of 31 January before going on sale in local pubs and shops.

Thistly Cross sales manager Luke Fenton said the idea for the cider came via this year’s Lerwick Up Helly Aa guizer jarl Lyall Gair, who is a “big fan” of the company’s drinks and has developed a strong friendship with its staff.

“He’s been helping us out over the last three years by coming down to some shows in London, with his big beard and hair, and helping us talk to people about Thistly Cross,” he said.

“He told us all about becoming guizer jarl and he was keen, and we were too, to get involved. We’re a small company making craft cider and we love smaller events where we engage with different communities.”

Gair said the cider has been mooted since the summer when he met up with the Thistly Cross crew in London and he was given a sample of the drink to try while on his way to see the Scotland football team play before production started.

“They gave me a box of the 5.5 per cent cider to try on my way to London on a train with all my Tartan Army friends and me and all of my mates gave it the thumbs up.

“I was introduced to [Thistly Cross’] Peter Stuart at a wedding six years ago and we have kept in contact. Since then he introduced me to Luke a few years after. I keep sending them both a few photos when I find some Thistly Cross in a pub or off-licence.”

Become a supporter of Shetland News

 

Fenton said the cider will be available on tap in a range of pubs and hotels in Lerwick, with more premises expected to come on board soon, while it will also go on sale in five-litre boxes in shops.

He said it is a still cider, tastes a “little bit dry and not too sweet” and is suitable for vegans.

The drink will be available during the Up Helly Aa season, and if it is a success then they might make plans to follow it up with a different cider next year.

Become a supporter of Shetland News

Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.

Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.

Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has  over 600 supporters  who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.

Your contribution will ensure Shetland News can: -

  • Bring you the headlines as they happen;
  • Stay editorially independent;
  • Give a voice to the community;
  • Grow site traffic further;
  • Research and publish more in-depth news, including more Shetland Lives features.

If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.

 
Categories

Newsletters

Subscribe to a selection of different newsletters from Shetland News, varying from breaking news delivered on the minute, to a weekly round-up of the opinion posts. All delivered straight to your inbox.

Daily Briefing Newsletter Weekly Highlights Newsletter Opinion Newsletter Life in Shetland Newsletter

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.