The strategy will be joined by an action plan in a bid to better Shetland’s visitor experience.
A host of partners have signed up to the Shetland Tourism Association strategy.
They include VisitScotland, Shetland Islands Council, Highlands and Islands Enterprise, Lerwick Port Authority, Promote Shetland, Shetland Amenity Trust, Shetland Arts and ZetTrans.
The key partners are said to have been working with service providers to research and develop the new tourism strategy.
The news comes on the back of confirmation that a record-breaking number of cruise ships will visit Shetland in 2019.
The strategy will be formally launched on the Hjaltland ferry in Lerwick on 30 October.
Shetland Tourism Association chairwoman Emma Miller said: “It’s an exciting time for tourism in Shetland. Visitor numbers are increasing every year and we are identifying new opportunities and new markets to attract.
“The recent visitor survey made for very encouraging reading, and the expected increase in cruise visits is something tourism providers should be seeking to capitalise on
“We hope that this strategy document will facilitate more inter-working between public sector bodies, and individual tourism service providers to help Shetland offer a year-round quality visitor experience – more so than it already does.”
Tickets for the event on 30 October are free, but spaces are limited.
Anyone with an interest in the tourism sector is encouraged to attend. Tickets can be booked at www.thelittleboxoffice.com/realta or by calling Miller on 07753 806095.
Become a supporter of Shetland News
Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.
Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.
Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has over 440 supporters who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.
Your contribution will ensure Shetland News can: -
- Bring you the headlines as they happen;
- Stay editorially independent;
- Give a voice to the community;
- Grow site traffic further;
- Research and publish more in-depth news, including more Shetland Lives features.
If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.
Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.Support Shetland News