Letters / Who’s in and who’s out?

Promoting Shetland is of course essential for its tourism industry, which I for one hope develops a much stronger eco and sustainability footprint on the islands.

That aside I was intrigued by Mr Nicol of NB Communications comments, where once again the concept of strong sense of community was alluded to.

What does he mean by this and how is it measured?

NB Communication to continue managing the Shetland brand

Community is a word easily bandied about, but few understand what they mean by it and how it is defined and measured. Where and what is this ‘strong community’ he alludes to?

Clearly it is not reflected in its local government.

Clearly it is not reflected in the fact that this community needs a food bank.

Clearly it is not reflected in this community’s horrendous fuel poverty.

Clearly it is not reflected in the crisis in care and care recruitment.


Clearly it is not reflected in ongoing homelessness.

Clearly it is not reflected in those working in tourism, hospitality and retail on minimum wages with no island allowance.

So, what do we mean by good sense or close community? Who’s in and who’s out of this close, or is it closed or gated community for some?

James J Paton



Subscribe to a selection of different newsletters from Shetland News, varying from breaking news delivered on the minute, to a weekly round-up of the opinion posts. All delivered straight to your inbox.

Daily Briefing Newsletter Weekly Highlights Newsletter Opinion Newsletter Life in Shetland Newsletter

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.