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Business / Top tourism accolade for Emma

CHAIRPERSON of Shetland Tourism Association Emma Miller has been named as one of Scotland’s top 100 women working in the sector.

STA chair Emma Miller. Photo: Ben Mullay

The annual awards list, launched in 2018, celebrates the contribution women make to the success of hotels, destination organisations, tour operators, marketing agencies and visitor attractions.

Miller has been the public face of Shetland’s tourism operators for a number of years.

She said she was “pleased and a bit surprised” to find herself included in the list. She is the only entry from Scotland’s far north.

“So many people have been making outstanding efforts particularly these past months to support and promote the vital tourism industry in Scotland and it is great they are being recognised,” Miller said.

“I give my time to the Shetland Tourism Association and wholeheartedly support the members because I believe they are a fundamental part of what makes Shetland so special.

“It’s a privilege to work with the individuals who own and run these businesses, and that any of them nominated me for this listing is very humbling”

Chair of Women In Tourism, Susan Russell, added: “The Top 100 reflects the sector as a whole – from Shetland to the Scottish Borders and the Outer Hebrides to Fife, and while we recognise the challenges facing our industry, today’s announcement is an important moment to celebrate and thank everyone for all that they have done, and continue to do.”

The full top 100 list for 2020 can be found here.