A PHOTO of a curious puffin in Fair Isle has been named the most popular Instagram post of Shetland on VisitScotland’s account last year.
The eye-catching image from @fatimasnature received almost 60,000 likes when it was shared by the national tourism organisation.
A colourful image of the shoreline towards Uyea in Northmavine was ranked second most popular post for the region.
The image which was captured by @the_island_mama_life and received almost 40,000 likes.
The third highest performing post was by @rebekahchloe_, featuring the home of Inspector Jimmy Perez in the popular BBC TV series Shetland . This attracted 35,000 likes.
Local VisitScotland development manager Steve Mathieson said: “VisitScotland’s social media channels have played an important role in the last two years in continuing to keep Scotland front of mind and offering inspiration to our global audiences for when they can travel.
“We know there is pent-up demand for travel and we want to ensure that we inspire potential visitors with what Scotland has to offer and make it their first-choice destination when they can travel.
“The growing demand for eco-tourism and interacting with nature and wild places means that Shetland is a must-see destination for more and more visitors. Tourism is at the forefront of the economic recovery, making this country richer, economically and socially, and without it, Scotland would be a much poorer place.”
David Nicol, head of Promote Shetland, said the islands were the “perfect destination for aspiring photographers because the dramatic coastlines and rolling landscapes are endlessly photogenic”.
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