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Business / Association to carry out assessment of tourism services

Photo: Shetland News

SHETLAND Tourism Association is to carry out a “comprehensive assessment” of tourism services available in the isles following the impact of the Covid-19 pandemic.

The organisation has secured £19,000 in funding from VisitScotland for the work.

This funding is provided as one of the funding support schemes being administered by VisitScotland on behalf of the Scottish Government to support the tourism industry in Scotland.

The project will facilitate direct engagement and support with all tourism businesses throughout Shetland over a six month period, signposting support and evaluating tourism service provision available.

The project will also assist communication with communities and visitors to ensure safety, confidence and readiness to reopen the industry when the time is right.

The project is scheduled to begin in April and tenders are currently invited from individuals or organisations who feel they have the necessary project management experience to deliver the key outcomes.

The full project brief and contract value details are available online.

Shetland Tourism Association chairwoman Emma Miller said: “This funding is very welcome and gives us a great opportunity to carry out a comprehensive assessment of the tourism services available in Shetland.

“It also allows the association to make sure that all tourism businesses are signposted to support with training, funding or other help and reach out to potential new members.

“The information gathered in this project will be invaluable both in planning the recovery of the sector into next year, and the review of the Shetland Tourism Strategy in 2023.”

The closing date for tender applications is 31 March.

Shetland Tourism Association, meanwhile, recently appointed Osla Jamwal-Fraser as its new development officer.

She took up her new role on 1 March.

Jamwal-Fraser grew up on a croft on the Westside of Shetland and spent many years working in hospitality and catering.