News / Shetland PR contract renewed
SHETLAND Islands Council has awarded its £394,000 marketing contract to Shetland Amenity Trust following a tendering exercise.
The local authority said it had received four tenders after more than 50 organisations had expressed an interest.
The new contract will run from 1 April 2014 until 31 March 2017 with an option to extend for a further year.
The council said the work of Promote Shetland was reaching around one million potential customers every year.
Chair of the SIC’s development committee, Alastair Cooper said: “Shetland Amenity Trust is doing a good job for us and there will be continuity in the service for another three years, at least.
“It is very important that we continue to repeat a message that Shetland is open for business despite some of the issues that we face.
“We need to remember that labour and skills shortages, shortages in the supply of housing and accommodation and low unemployment are all products of a very busy economy and we need to build on what we have achieved.”
In addition to promoting local economic development opportunities and advertising to specific tourist markets, the service also tries to overcome barriers to attracting professional skills to Shetland and raise local economic confidence.
Amenity trust general manager Jimmy Moncrieff said he was delighted that the contract had been renewed.
Become a supporter of Shetland News
Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.
Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.
Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has over 600 supporters who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.
Your contribution will ensure Shetland News can: -
- Bring you the headlines as they happen;
- Stay editorially independent;
- Give a voice to the community;
- Grow site traffic further;
- Research and publish more in-depth news, including more Shetland Lives features.
If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.
Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.