SHETLAND Islands Council has awarded its £394,000 marketing contract to Shetland Amenity Trust following a tendering exercise.
The local authority said it had received four tenders after more than 50 organisations had expressed an interest.
The new contract will run from 1 April 2014 until 31 March 2017 with an option to extend for a further year.
The council said the work of Promote Shetland was reaching around one million potential customers every year.
Chair of the SIC’s development committee, Alastair Cooper said: “Shetland Amenity Trust is doing a good job for us and there will be continuity in the service for another three years, at least.
“It is very important that we continue to repeat a message that Shetland is open for business despite some of the issues that we face.
“We need to remember that labour and skills shortages, shortages in the supply of housing and accommodation and low unemployment are all products of a very busy economy and we need to build on what we have achieved.”
In addition to promoting local economic development opportunities and advertising to specific tourist markets, the service also tries to overcome barriers to attracting professional skills to Shetland and raise local economic confidence.
Amenity trust general manager Jimmy Moncrieff said he was delighted that the contract had been renewed.
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