SHETLAND now has a regional food tourism ambassador as part of a new Scottish Government scheme to raise the country’s profile when it comes to all things culinary.
Claire White, who manages Shetland Food and Drink, has been picked for the role.
She is one of 25 regional food tourism ambassadors across Scotland.
“It’s a privilege to be Shetland’s food tourism ambassador,” White said.
“I’m looking forward to sharing information about our rich larder as widely and loudly as possible in this exciting new role.”
The programme will look to deliver some of the strategic aims and ambitions in Scotland’s Food Tourism Action Plan, which was launched in 2018, and will aim to stimulate entrepreneurial activities and change as both sectors move through the pandemic towards recovery.
Rural affairs secretary Mairi Gougeon said: “The 25 ambassadors, who all work in and share a passion for the industry, puts every region in Scotland on the map, showcasing to visitors and tourists alike the exceptional and varied food tourism experiences available across the country.
“Their work and expertise, against the backdrop of major challenges to the sector from Brexit and the pandemic, will raise Scotland’s profile as a food tourism destination and help rebuild our food, hospitality and tourism industry.”
The full list of regional ambassadors can be found here.
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