SHETLAND now has a regional food tourism ambassador as part of a new Scottish Government scheme to raise the country’s profile when it comes to all things culinary.
Claire White, who manages Shetland Food and Drink, has been picked for the role.
She is one of 25 regional food tourism ambassadors across Scotland.
“It’s a privilege to be Shetland’s food tourism ambassador,” White said.
“I’m looking forward to sharing information about our rich larder as widely and loudly as possible in this exciting new role.”
The programme will look to deliver some of the strategic aims and ambitions in Scotland’s Food Tourism Action Plan, which was launched in 2018, and will aim to stimulate entrepreneurial activities and change as both sectors move through the pandemic towards recovery.
Rural affairs secretary Mairi Gougeon said: “The 25 ambassadors, who all work in and share a passion for the industry, puts every region in Scotland on the map, showcasing to visitors and tourists alike the exceptional and varied food tourism experiences available across the country.
“Their work and expertise, against the backdrop of major challenges to the sector from Brexit and the pandemic, will raise Scotland’s profile as a food tourism destination and help rebuild our food, hospitality and tourism industry.”
The full list of regional ambassadors can be found here.
Become a supporter of Shetland News
Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.
Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.
Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has over 540 supporters who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.
Your contribution will ensure Shetland News can: -
- Bring you the headlines as they happen;
- Stay editorially independent;
- Give a voice to the community;
- Grow site traffic further;
- Research and publish more in-depth news, including more Shetland Lives features.
If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.
Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.Support Shetland News