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Community / Food and drink guide goes fully digital

A NEW digital guide has been published to help visitors and locals explore and savour more of what Shetland has to offer when it comes to food and drink.

The guide, from Shetland Food and Drink (SFAD), is fully interactive and available online or as a downloadable file.

SFAD chair Marian Armitage said: “We are delighted, and proud, to introduce you to the businesses we represent.

“This year there are over eighty of them, delivering the freshest, highest quality food and drink available anywhere, and a great range of services.”

The new guide contains information, images, contact details, maps and interactive links for all the group’s member businesses.

The choice to go fully digital this year was partly driven by the ongoing pandemic and the restrictions still in place regarding the distribution of printed materials.

But SFAD said it was also looking to develop digital engagement and find eco-friendly ways to promote member businesses and Shetland’s produce further afield.

The group has also printed accompanying QR codes in a business card format to distribute to visitors and accommodation providers.

These are available from the VisitScotland iCentre at the Market Cross in Lerwick. In addition there is a printable poster version of the QR code which businesses can display to give guests and visitors contactless access to the guide on their own mobile device.

People can request a poster via shetlandfoofanddrink@gmail.com.

Osla Jamwal-Fraser from SFAD said: “We hope that the guide will prove to be a really useful tool to help visitors and locals find out more about SFAD’s fantastic member businesses.

“There is a lot happening on the local food and drink scene at the moment, and it’s great to be able to showcase our members in a way that is flexible and innovative. It’s a good way to promote the brilliant businesses we represent while keeping our carbon footprint low too.”

People can download the guide here.