GR Direct - Sony - Save up to £300 on selected Bravia OLED & LED TVs
Monday 27 May 2024
 11.3°C   ESE Light Breeze
Ocean Kinetics - The Engineering Experts

Business / Community’s views sought for tourism study

Photo: Shetland News

PEOPLE are being invited to have their say on the local tourism industry as part of an ongoing consultation.

The study, commissioned by Shetland Tourism Association, has already heard from business in the sector as they emerge from the pandemic.

In the spring of this year the STA received funding from VisitScotland to carry out a comprehensive, Shetland-wide tourism assessment.

Local tour company Island Vista was commissioned to complete the STA sector assessment.

Preliminary results show that while most tourism businesses are still facing significant challenges, the picture in Shetland is slightly more optimistic than had been expected.

The next phase of the study is to ask the public how they feel about tourism and travel.

People can participate here or folk can contact Jolene Garriock of Island Vista directly to request a paper copy of the survey or complete the survey by phone.

People will also have the opportunity to participate at the Taste of Shetland Festival on 23 October at the Clickimin Leisure Centre in Lerwick.

The STA will at hand with an information stall and a short film featuring some of their members.

Garriock said: “I’m really looking forward to the event and getting people’s ideas and feedback on how the tourism sector is doing.

“There is still a little more time for businesses to participate too. We want to hear from as many people as possible so do get in touch.”

STA chair Emma Miller said: “Any survey is only as good as the sample of responses it reflects. It is of vital importance that people do take part in the STA’s local assessment.

“It is only by having as much accurate local data as possible that we can effectively act as the voice calling for the kind of tourism sector Shetland would like to see.”

Become a supporter of Shetland News

Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.

Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.

Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has  over 600 supporters  who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.

Your contribution will ensure Shetland News can: -

  • Bring you the headlines as they happen;
  • Stay editorially independent;
  • Give a voice to the community;
  • Grow site traffic further;
  • Research and publish more in-depth news, including more Shetland Lives features.

If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.



Subscribe to a selection of different newsletters from Shetland News, varying from breaking news delivered on the minute, to a weekly round-up of the opinion posts. All delivered straight to your inbox.

Daily Briefing Newsletter Weekly Highlights Newsletter Opinion Newsletter Life in Shetland Newsletter

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.