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Business / Community’s views sought for tourism study

Photo: Shetland News

PEOPLE are being invited to have their say on the local tourism industry as part of an ongoing consultation.

The study, commissioned by Shetland Tourism Association, has already heard from business in the sector as they emerge from the pandemic.

In the spring of this year the STA received funding from VisitScotland to carry out a comprehensive, Shetland-wide tourism assessment.

Local tour company Island Vista was commissioned to complete the STA sector assessment.

Preliminary results show that while most tourism businesses are still facing significant challenges, the picture in Shetland is slightly more optimistic than had been expected.

The next phase of the study is to ask the public how they feel about tourism and travel.

People can participate here or folk can contact Jolene Garriock of Island Vista directly to request a paper copy of the survey or complete the survey by phone.

People will also have the opportunity to participate at the Taste of Shetland Festival on 23 October at the Clickimin Leisure Centre in Lerwick.

The STA will at hand with an information stall and a short film featuring some of their members.

Garriock said: “I’m really looking forward to the event and getting people’s ideas and feedback on how the tourism sector is doing.

“There is still a little more time for businesses to participate too. We want to hear from as many people as possible so do get in touch.”

STA chair Emma Miller said: “Any survey is only as good as the sample of responses it reflects. It is of vital importance that people do take part in the STA’s local assessment.

“It is only by having as much accurate local data as possible that we can effectively act as the voice calling for the kind of tourism sector Shetland would like to see.”