GR Direct - Sony - Save up to £300 on selected Bravia OLED & LED TVs
Thursday 30 May 2024
 12.2°C   NW Gentle Breeze
Ocean Kinetics - The Engineering Experts

Community / Watch: Kate Humble stars in ‘high-profile and ambitious’ new Shetland marketing campaign

Kate Humble at Bobby's bus shelter in Unst. Photo: Promote Shetland

BROADCASTER and wildlife enthusiast Kate Humble stars in a new 30-minute film promoting Shetland, which is being released today (Friday).

The film, released through the Promote Shetland service, features a range of content highlighting the islands’ natural beauty, as well as interviews with several locals.

Known for hosting television shows including Springwatch, Autumnwatch and A Country Life for Half the Price, Humble has been a regular visitor to Shetland for many years, attracted by the spectacular landscapes, incredible wildlife, and welcoming hospitality.

Places which feature in the film include Jarlshof, Eshaness and Hermaness.

“There is something else that is a little bit hard to capture on film, but it’s the thing that everyone who has been here goes away with a lasting impression of – and that is the genuine and heartfelt hospitality of the people who live here,” she said.

The Promote Shetland service is operated by NB Communication on behalf of Shetland Islands Council.

NB’s head of content marketing Adam Civico said it was exciting to see the ambitious new film published.

“Not only is Kate renowned as a presenter and wildlife enthusiast, but over many years she has developed a deep passion for Shetland and loves the islands’ spectacular scenery, nature, and communities,” he said.

“Kate’s affection for Shetland is clear, and she brings to life the stories of the people she meets, exploring exactly what it is that makes Shetland a special place.”

VisitScotland’s Shetland development manager Steve Mathieson added: “The amazing scenery, wildlife, history and culture are just a few of the reasons that motivate people to visit and so many to make their homes here, and I’m certain that this production from Promote Shetland will encourage a whole new audience to head north and experience what makes this such a special place.”

Become a supporter of Shetland News

 

On her travels, Kate meets and interviews several locals who live, work, and enjoy life in Shetland, including Sumburgh Head Lighthouse and visitor centre manager Jane Outram, who said: “I came about 20 years ago for three weeks volunteering on an archaeological excavation, and I never left.

“If just gets into you, I just love the place and never want to leave.”

As well as the core Promote Shetland team, filmmaker Stephen Mercer, photographer Jonathon Bulter and drone pilot Nick McCaffrey worked on the project.

Civico added: “This is a high-profile and ambitious project, which has produced a wealth of excellent material celebrating the best of Shetland.

“We are delighted to go live today and are confident that the new films and digital content will be valuable for Promote Shetland for many years to come.”

Become a supporter of Shetland News

Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.

Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.

Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has  over 600 supporters  who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.

Your contribution will ensure Shetland News can: -

  • Bring you the headlines as they happen;
  • Stay editorially independent;
  • Give a voice to the community;
  • Grow site traffic further;
  • Research and publish more in-depth news, including more Shetland Lives features.

If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.

 

Newsletters

Subscribe to a selection of different newsletters from Shetland News, varying from breaking news delivered on the minute, to a weekly round-up of the opinion posts. All delivered straight to your inbox.

Daily Briefing Newsletter Weekly Highlights Newsletter Opinion Newsletter Life in Shetland Newsletter

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.