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Community / Watch: Kate Humble stars in ‘high-profile and ambitious’ new Shetland marketing campaign

Kate Humble at Bobby's bus shelter in Unst. Photo: Promote Shetland

BROADCASTER and wildlife enthusiast Kate Humble stars in a new 30-minute film promoting Shetland, which is being released today (Friday).

The film, released through the Promote Shetland service, features a range of content highlighting the islands’ natural beauty, as well as interviews with several locals.

Known for hosting television shows including Springwatch, Autumnwatch and A Country Life for Half the Price, Humble has been a regular visitor to Shetland for many years, attracted by the spectacular landscapes, incredible wildlife, and welcoming hospitality.

Places which feature in the film include Jarlshof, Eshaness and Hermaness.

“There is something else that is a little bit hard to capture on film, but it’s the thing that everyone who has been here goes away with a lasting impression of – and that is the genuine and heartfelt hospitality of the people who live here,” she said.

The Promote Shetland service is operated by NB Communication on behalf of Shetland Islands Council.

NB’s head of content marketing Adam Civico said it was exciting to see the ambitious new film published.

“Not only is Kate renowned as a presenter and wildlife enthusiast, but over many years she has developed a deep passion for Shetland and loves the islands’ spectacular scenery, nature, and communities,” he said.

“Kate’s affection for Shetland is clear, and she brings to life the stories of the people she meets, exploring exactly what it is that makes Shetland a special place.”

VisitScotland’s Shetland development manager Steve Mathieson added: “The amazing scenery, wildlife, history and culture are just a few of the reasons that motivate people to visit and so many to make their homes here, and I’m certain that this production from Promote Shetland will encourage a whole new audience to head north and experience what makes this such a special place.”

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On her travels, Kate meets and interviews several locals who live, work, and enjoy life in Shetland, including Sumburgh Head Lighthouse and visitor centre manager Jane Outram, who said: “I came about 20 years ago for three weeks volunteering on an archaeological excavation, and I never left.

“If just gets into you, I just love the place and never want to leave.”

As well as the core Promote Shetland team, filmmaker Stephen Mercer, photographer Jonathon Bulter and drone pilot Nick McCaffrey worked on the project.

Civico added: “This is a high-profile and ambitious project, which has produced a wealth of excellent material celebrating the best of Shetland.

“We are delighted to go live today and are confident that the new films and digital content will be valuable for Promote Shetland for many years to come.”

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