Moonwalking

SHETLAND continues to have a high profile on national television, this time as a location for shooting quirky TV commercials.

Commissioned by mobile provider Three, directed by award-winning director, Dougal Wilson, and created by advertising agency Wieden+Kennedy, the ad stars Socks, the Shetland pony.

Filmed at Eshaness and on Foula last summer the highly talented Socks moonwalks across some of Shetland’s most dramatic landscapes.

The ad celebrates the people’s love of sharing quirky and downright daft content they find on the internet, the company said.

The advertising campaign launches on Friday night at 19.45 on ITV 1, during Coronation Street and features a combination of 60 and 30 second versions.

Marketing director at Three, Tom Malleschitz, said: “Our customers choose Three because we are known and loved for being the network built for the internet.

“In everyday life we might take sharing content for granted, but at Three we know that discovering, passing on or receiving the unexpected can bring a smile to your face at just the right time.

“That’s why we wanted to create something special that people will want to share, while knowing that they can rely on us for an ultrafast internet connection and great value.”

Ironically, Three chose a location to shoot their advert where it is almost impossible to get a mobile signal, let alone a 3G or ultrafast connection.