A Taste of Shetland - 11 to 12 November 2025
Wednesday 5 November 2025
 11°C   E Light Air
Ocean Kinetics - The Engineering Experts

Business / Visitor entry fee a ‘no brainer’ if invested properly, tour guide says

The council has ruled out imposing a levy on overnight accommodation but a point of entry fee – especially for cruise visitors – has supporters

The MSC Virtuosa passing Mousa Broch on her way to Lerwick. Photo: Scott Goudie

A LOCAL tour guide says the idea of a £5 fee for visitors entering Shetland is “no brainer” if it goes towards supporting tourism infrastructure.

Laurie Goodlad said investment would be particularly welcome in facilities for cruise ship tours, such as toilet provision and parking.

Shetland Tourism Association chair Amanda Hawick also said the group would support an entry fee if it went back into supporting tourism businesses and organisations.

The idea of a £5 entry fee for Orkney – which like Shetland has thousands of cruise passengers stepping ashore every year, in addition to usual holiday visitors arriving by boat or plane – was floated and discussed in a recent Guardian article.

Destination Orkney chair Martin Fleet was quoted as saying that a £5 fee for every visitor could raise around £2 million a year there.

It comes after Scotland’s island authorities decided against introducing a visitor levy on overnight accommodation, following consultation on the topic.

Locally, Shetland Islands Council decided to instead continue to engage with the Scottish Government regarding alternative levy models and discretionary revenue-raising powers.

One possible levy idea is the point of entry, where visitors would pay a flat fee.

The Scottish Government has also consulted on the idea of a specific levy on the cruise ship sector.

Recent research suggested there were also an estimated 89,000 visits to Shetland in 2024, with suggestions that people spent £50 million.

With the idea of a general £5 entry fee floated for Orkney, Shetland News sought some views on whether that could be beneficial here too.

Goodlad, who is also a travel writer and itinerary planner as well as a tour guide, said she would be “absolutely all for it”, particularly for cruise visitors.

Well over 100 cruise ships call at Lerwick every year, while others may also access small ports such as Scalloway and the islands.

Become a member of Shetland News

 

The season is growing, with today (5 November) seeing the arrival of the last cruise ship of the year.

In the case of Lerwick there are coaches ready to pick up cruise passengers to take them on tours around Shetland.

“I think there should be a charge particularly on cruise ships because working within it, I see where we have needs for better infrastructure,” Goodlad said.

She said infrastructure for independent visitors is “on the whole, pretty good” but can be lacking for coach parties such as cruise tours.

“You do have to take into account the damage that heavy footfall has on certain areas,” she said, “so I think if there was a charge that’s money that could be and should be ring-fenced specifically for building on the infrastructure.”

Laurie Goodlad.

She said she has unfortunately had people on tours who have had “accidents” because they have not been able to access a toilet.

“It’s really difficult to find public toilets that you can park a big coach at,” Goodlad said.

She also pointed to Faroe where people pay money to, for example, walk on hiking paths which is then reinvested in the infrastructure.

Goodlad said “you could be strategic about it” and could enable tours to operate in places in Shetland which currently do not have adequate facilities.

Meanwhile Hawick said the Shetland tourism organisation stands with Orkney and Western Isles.

She described the overnight accommodation levy – which was ultimately ruled as having more risks than benefits – as “unfair”.

“If a £5 levy fee was to be considered from either options [point of entry or cruise] then we would welcome that wholeheartedly if all the proceeds go back into supporting tourism businesses and organisations to sustainable develop our islands for the better,” she said.

The overnight visitor levy is discretionary for local authorities in Scotland, so it was Shetland Islands Council (SIC) that had the final say in whether to implement it or not.

The aim of the overnight levy – which will be adopted in other parts of Scotland such as Edinburgh and Aberdeen – is to generate revenue to develop, support or sustain facilities and services which are substantially for, or used by, people visiting the area for leisure or business purposes.

Meanwhile the idea of a cruise levy has not sat too well with Lerwick Port Authority, which oversees the arrival of ships into the town.

Council leader Emma Macdonald said while the SIC has supported the idea of exploring what a point of entry levy looks like, “we have yet to see any details on this yet or make a decision as a council”.

“We are still awaiting the outcomes of the consultation on a cruise ship levy and again haven’t discussed that yet as a council,” she added.

“The recent work that was carried out exploring if a visitor levy made sense here gave us the information we needed to make a decision that it would not benefit our important tourism industry or give enough of a return that made it worthwhile I think we need to see the details around the potential point of entry levy including how it will be collected and who administers it.

“It’s definitely a discussion the council will want to have but we need all the details first.”

Become a member of Shetland News

Shetland News is asking its readers to consider paying for membership to get additional perks:

  • Removal of third-party ads;
  • Bookmark posts to read later;
  • Exclusive curated weekly newsletter;
  • Hide membership messages;
  • Comments open for discussion.

If you appreciate what we do and feel strongly about impartial local journalism, then please become a member of Shetland News by either making a single payment, or setting up a monthly, quarterly or yearly subscription.

 
Advertisement 

Sign up
for our Newsletters

Stay in the loop with newsletters tailored to your interests. Whether you're looking for daily updates, weekly highlights, or updates on jobs or property, you can choose exactly what you want to receive.

Advertisement 
Advertisement 
Advertisement 
Advertisement 
Advertisement 

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Have you considered becoming a member of Shetland News?

  • Removal of third-party ads;
  • Bookmark posts to read later;
  • Exclusive curated weekly newsletter;
  • Hide membership messages;
  • Comments open for discussion.