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Rebranded fish sales business ready to expand

A NEWLY established fish trading business is confident of expanding existing UK and European markets thanks to the popularity of fish landed in Shetland.

Gideon Ward and Hansen Black of Shetland Fish are continuing some of the business previously operated by Simpson & Ward.

Karl Simpson and Gideon Ward parted company two years ago, and Simpson has traded as Simpson Fish ever since.

Shetland Fish’s sales service ranges from buying freshly landed whitefish from the markets in Lerwick and Scalloway to packaging and transporting it onwards to clients in UK and further afield.

Black, a former chief executive of the Shetland Fishermen’s Association, said the construction of new fish markets in Lerwick and Scalloway was proof of how buoyant and forward-looking the fishing industry in the isles is.

“We think the outlook for the industry is very positive. We don’t know the implications of Brexit as yet, but there is plenty of fish in the sea and prices are good,” Black said.

“We are going to have brand new facilities soon that will allow us to expand; so I think we are very well placed for going forward.”

Meanwhile, fishing vessel agent LHD Limited has posted some encouraging results for its financial year that ended on 30 September 2017.

Net profits were up from £3.1 million to £4.5 million on a turnover that rose to almost £22 million.