Business / If you want to eat local fish look for the sticker
CONSUMERS will be able to identify where they can buy Shetland seafood thanks to the introduction of a new provenance scheme.
A range of local and national organisations have teamed up to support the project, which will celebrate the isles’ farmed salmon and mussels as well as wild caught fish and shellfish.
Local producers, processors, restaurants and eateries will promote local seafood by prominently displaying a specially designed sticker on their premises, on menus and on social media sites.
Shetland Fishermen’s Association policy officer Sheila Keith said: “It has been recognised that we can do better at promoting seafood to folk living in Shetland and to the 175,000-plus tourists who visit every year.
“Our rich, productive waters mean some of the best seafood in the world is available to buy.
“This scheme will make it more visible, whether in restaurants and eateries, shops or suppliers.”
The scheme is free to members of Shetland Food and Drink. The first restaurant to sign up was The String on Commercial Street in Lerwick.
String managing partner Neil Riddell said: “We are delighted to be one of the first businesses signed up to this important scheme.
“We are proud to use seafood taken exclusively from Shetland waters in our restaurant. The fish and shellfish here is as good as you would find anywhere in the world and that is reflected in the feedback we receive from customers, both visiting and local.”
Funding for the project has come from Seafish, with the aim of promoting the use of local seafood in Shetland, with support from Shetland Fishermen, Seafood Shetland, Shetland Shellfish Management Organisation and the Scottish Salmon Producers’ Organisation.
Become a supporter of Shetland News
Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.
Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.
Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has over 600 supporters who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.
Your contribution will ensure Shetland News can: -
- Bring you the headlines as they happen;
- Stay editorially independent;
- Give a voice to the community;
- Grow site traffic further;
- Research and publish more in-depth news, including more Shetland Lives features.
If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.
Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.