Business / If you want to eat local fish look for the sticker

Taste of Shetland's Joanne Williams, String chef Akshay Borges and SFA policy officer Sheila Keith.

CONSUMERS will be able to identify where they can buy Shetland seafood thanks to the introduction of a new provenance scheme.

A range of local and national organisations have teamed up to support the project, which will celebrate the isles’ farmed salmon and mussels as well as wild caught fish and shellfish.


Local producers, processors, restaurants and eateries will promote local seafood by prominently displaying a specially designed sticker on their premises, on menus and on social media sites.

Shetland Fishermen’s Association policy officer Sheila Keith said: “It has been recognised that we can do better at promoting seafood to folk living in Shetland and to the 175,000-plus tourists who visit every year.

“Our rich, productive waters mean some of the best seafood in the world is available to buy.

“This scheme will make it more visible, whether in restaurants and eateries, shops or suppliers.”

The scheme is free to members of Shetland Food and Drink. The first restaurant to sign up was The String on Commercial Street in Lerwick.


String managing partner Neil Riddell said: “We are delighted to be one of the first businesses signed up to this important scheme.

“We are proud to use seafood taken exclusively from Shetland waters in our restaurant. The fish and shellfish here is as good as you would find anywhere in the world and that is reflected in the feedback we receive from customers, both visiting and local.”

Funding for the project has come from Seafish, with the aim of promoting the use of local seafood in Shetland, with support from Shetland Fishermen, Seafood Shetland, Shetland Shellfish Management Organisation and the Scottish Salmon Producers’ Organisation.