UHI Shetland - Open the door to your future
Wednesday 19 June 2024
 10.9°C   SW Fresh Breeze
Ocean Kinetics - The Engineering Experts

Election / Labour to promote ‘Brand Scotland’

Scottish Labour’s general election candidate Conor Savage.

LABOUR is going to use the UK’s network of embassies around the globe to promote high quality Scottish produce, according to the party’s Northern Isles candidate for the forthcoming general election.

Conor Savage said a Labour government would be using the blueprint created for whisky and salmon.

“Brand Scotland is a key part of Labour’s growth plan for Scotland,” the candidate said.

“Under the plans, a Labour-run Scotland Office under Ian Murray [Labour’s candidate for Edinburgh south] as Secretary of State for Scotland will treat Scottish food and drink as an economic asset and promote Brand Scotland internationally with trade missions to every continent within two years.

“Labour will also use state muscle to improve the links between tourism, rural infrastructure and food producers, allowing Scots to benefit more deeply from international visitors.

“Brand Scotland – our amazing food and drink, creative industries, and tourism and hospitality – has an immense soft power abroad, while creating jobs at home.”

The other candidates standing for election in the Orkney and Shetland constituency are in alphabetical order Alex Armitage (Greens), Alistair Carmichael (Lib Dems), Robert Leslie (SNP) and Shane Painter (Conservatives),


Subscribe to a selection of different newsletters from Shetland News, varying from breaking news delivered on the minute, to a weekly round-up of the opinion posts. All delivered straight to your inbox.

Daily Briefing Newsletter Weekly Highlights Newsletter Opinion Newsletter Life in Shetland Newsletter

JavaScript Required

We're sorry, but Shetland News isn't fully functional without JavaScript enabled.
Head over to the help page for instructions on how to enable JavaScript on your browser.

Your Privacy

We use cookies on our site to improve your experience.
By using our service, you agree to our Privacy Policy and Cookie Policy.

Browser is out-of-date

Shetland News isn't fully functional with this version of .
Head over to the help page for instructions on updating your browser for more security, improved speed and the best overall experience on this site.

Interested in Notifications?

Get notifications from Shetland News for important and breaking news.
You can unsubscribe at any time.

Become a supporter of Shetland News

We're committed to ensuring everyone has equitable access to impartial, open and quality local journalism that benefits all residents.

By supporting Shetland News, you play a vital role in ensuring we remain a pivotal resource in supporting the community.

Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.