Labour to promote ‘Brand Scotland’
LABOUR is going to use the UK’s network of embassies around the globe to promote high quality Scottish produce, according to the party’s Northern Isles candidate for the forthcoming general election.
Conor Savage said a Labour government would be using the blueprint created for whisky and salmon.
“Brand Scotland is a key part of Labour’s growth plan for Scotland,” the candidate said.
“Under the plans, a Labour-run Scotland Office under Ian Murray [Labour’s candidate for Edinburgh south] as Secretary of State for Scotland will treat Scottish food and drink as an economic asset and promote Brand Scotland internationally with trade missions to every continent within two years.
“Labour will also use state muscle to improve the links between tourism, rural infrastructure and food producers, allowing Scots to benefit more deeply from international visitors.
“Brand Scotland – our amazing food and drink, creative industries, and tourism and hospitality – has an immense soft power abroad, while creating jobs at home.”
The other candidates standing for election in the Orkney and Shetland constituency are in alphabetical order Alex Armitage (Greens), Alistair Carmichael (Lib Dems), Robert Leslie (SNP) and Shane Painter (Conservatives),
