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Business / ‘Superkraut’ producer picks up five UK health food awards

All three varieties of fermented product gain recognition

THE SHETLAND-based producer of the popular “superkraut” health food has won no less than five prizes at this year’s UK Nourish Awards.

The latest recognition for Good Nude Food, run by islander Evonne Morrison, comes hot on the heels of the company’s “supergreens with spirulina” superkraut gaining a 2021 Great Taste Award last week.

Evonne Morrison with her range of three award-winning Superkraut products. Image courtesy of Good Nude Food.

Evonne said she was “so grateful” that each of her products had won and “chuffed” to have received an award for “most ethical product” out of all the health food entries nationwide for her turmeric and ginger variety.

“As a food producer, I am always thinking of my carbon footprint and producing food which is as eco-friendly as possible, especially the packaging we use,” she said.

Good Nude Food won gold and bronze awards in the “gut friendly and fermented food” category for its turmeric and ginger and supergreens with spirulina products respectively.

In the “raw and superfoods” category supergreens with spirulina won gold and spicy red hot firekraut took bronze, with the winners being announced in an online ceremony on Friday night.

Good Nude Food supplies over 100 independent farm shops and delis throughout the UK, including six shops in Shetland: Scoop Wholefoods, The Island Larder, Tagon Stores, Mackenzie’s Farm Shop and Whalsay shops JWJ and Tetley & Anderson, as well as offering a subscription box service.

Evonne built the business while she was pregnant with twins and launched her product range just a week before they were born. She said she planned to continue growing the company and reaching out to more stores across the country.

“I’m definitely finding it much more manageable juggling my business with motherhood, as my twins have recently started nursery,” Evonne said. “I can’t believe how quick the time has gone.”

She added that there has been huge growth in sales of fermented food since the Covid-19 pandemic started, pointing to academic research demonstrating its effectiveness at curbing inflammation and improving immunity.

“People are much more concerned about their health and preventive measures they can take, such as having a good diet,” she said.

Meanwhile, yet more recognition is on the way in the form of a prestigious Quality Food and Drink award.

Each of Good Nude Food’s three superkrauts has been shortlisted in the fermented food or pickle category, knocking all other contenders out of the running – which Evonne said had left her “gobsmacked”.