News / New promoter launches with urban MC Mareel gig
AN URBAN MC influenced by reggae and jungle who achieved chart fame in the 1990s is set to visit Shetland next year to play the first event hosted by a new local promoter looking to diversify the isles’ nightlife.
General Levy, who appeared on the hit 1994 track Incredible, will play Mareel in Lerwick on 24 June.
It is the first event announced by new promoter Abandon North, which aims to bring diverse and contemporary sounds to Shetland.
The company is a one-person team, but the brains behind it all wishes to remain anonymous in an effort for Abandon North to grow “organically”.
“It’s about giving Shetlanders access to the music scenes and artists currently turning heads in London,” the spokesperson said. “To bring a diversity of contemporary styles and cultures to Shetland’s music scene.
“Shetland’s nightlife scene has failed to evolve along side both national and global scenes, taking advantage of the Shetlanders’ inability to access other options. As a result the number of people going out at the weekends has decreased with many Shetlanders feeling put off or uninspired to go on a night out.
“Abandon North’s gigs will take place between 9pm and 10.30pm, giving many of the demoralised youths and night-goers a modern contemporary way to start a night out.”
General Levy, who is known for his quick-fire vocal delivery, enjoyed support from Radio 1 DJ Tim Westwood in his early years after signing to his record label.
The London man’s sound straddles genres such as grime, jungle, reggae and drum and bass.
The track Incredible, which features the iconic refrain ‘junglist massive’, enjoyed even more fame after being featured on the 2002 film Ali G Indahouse.
Tickets for the Mareel gig are on sale now via the Shetland Arts box office priced at £20.
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