LERWICK’s second ever shopping week kicks off on Sunday in a bid to entice more people to do their shopping in the historic town centre.
Organiser Living Lerwick has again put together a varied programme of events and promotions.
More than 50 businesses are participating in the shopping week, which lasts un-til next weekend and will culminate in live music performances at Harrison Square on Friday and Saturday (1 and 2 July) between midday at 5pm.
Living Lerwick manager Christena Irvine said: “The idea behind shopping week is to give people extra reasons to come and have a look and see what is on offer.
“The town centre is a much busier place than people realise and is packed with exciting things waiting to be discovered.”
One new business, Mirrie Dancers Chocolatier, is using the shopping week to open its new shop at Commercial Street for the first time.
Owner Dave Williams said: “I’ve always had a passion for the creative side of catering and having spent 18 months on Shetland, I’ve been captivated both by the people of the islands and also the world famous Northern Lights.
“To that end, I am now bringing the sights and colours of the lights to my new Mirrie Dancers Chocolatier Shop.
“Using nothing but the finest Belgian Chocolate, I hope my hand made chocolates will bring new business to the town centre and play a part in the town’s thriving tourism trade.”
Westside Pine meanwhile will celebrate its 25th year in business by hosting a Yankee Candle Summer Party throughout the shopping week.
Owner Janet Davidge said: “I can hardly believe it’s been 25 years. It’s just flown by. It’s been great fun but there have been tough times too. I think the secret is to hang on in there and never give up.”
Irvine added: “There are many reasons to shop locally. Lerwick town centre was awarded World Host destination status in 2015 which shows the commitment that many of the businesses have made in customer service.
“They also boast fantastic product knowledge and a chance to see before you buy.”
More information on the shopping week is available at www.livinglerwick.co.uk with regular updates being posted on the Living Lerwick Facebook page and the Living Lerwick Shopping Week Facebook event page.