BBC RADIO Shetland raised a huge £21,500 by the end of Friday night when it ran its six hour Children In Need fundraising marathon from its studio in Lerwick’s Pitt Lane, more than £2,000 more than last year.
The final figure is likely to be much higher with money rolling in for the next few weeks and months from all the charitable activities taking place throughout the isles.
Last year the local station raised more than £27,000, making it the most successful campaign for the BBC in the whole of the UK taking population size into account.
The biggest fundraising activity during the day was undoubtedly the efforts of the Shetland Classic Car Club who staged an Italian Job at Lerwick’s Royal Bank of Scotland, raising around £5,000.
The bigest earner during the auction was £600 for three nights in one of Shetland Amenity Trust’s lighthouses, closely follwed by a return to trip to Aberdeen on a BP flight that brought in £500.
Ian Smith’s model of a bus earned £380 and the Burra Bear went for £210, Steven Spence raised £250 for naming his fiddle tune and someone paid £350 to have four classic cars leading their wedding procession.
Senior producer John Johnston said: “Once again we are overwhelmed by the generosity of the Shetland public, and what a fantastic night was had by all..
“But what I am most proud of is that Shetland brings back even more money from Children In Need that it raises, making all the effort more than worthwhile.”
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