News / Shetland wool goes high society
SHETLAND wool is featuring alongside top modern designers at an exhibition in London that opened this week.
Jamieson & Smith Shetland Wool Brokers have collaborated with textile designer Clair-Anne O’Brien to exhibit “playful statement pieces” in bold colours.
The work is on show at Wool Modern alongside top fashion houses Alexander McQueen, Maison Martin Margiela and Vivienne Westwood.
Wool Modern focuses on the innovative and avant-garde use of wool in the creative industries, and is part of Prince Charles’ Campaign for Wool.
Jamieson and Smith managing director Oliver Henry said: ‘Wool Modern aims to challenge the perception of wool and break new ground for the future.
“Jamieson & Smith is focused on building a sustainable future for Shetland’s wool industry through our work with over 700 local producers. Working with Clair-Anne O’Brien at Wool Modern is an exciting part of this and highlights what we are doing on an international scale.”
Wool Modern opened on 8 September in London’s Pall Mall and is due to tour Berlin, the US, Sydney, Shanghai and Tokyo.
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