Online box office goes live

AFTER months of waiting, Shetlanders are now able to buy their concert and theatre tickets online.
The online box office – www.shetlandboxoffice.org – is designed to remove barriers to buying tickets for Shetland events from across the isles and beyond.
Users can view up-coming events via a What’s On page that lists them chronologically.
Once users have registered they can buy tickets by credit or debit card and have them posted out or collect them from the venue or box office.
Shetland Arts has developed the service with Shetland Islands Council and finance from the Scottish government and hopes it will increase ticket sales for local events.
Experience elsewhere has shown that 40 per cent of all ticket sales go through the web after only six months.
Shetland Arts director Gwilym Gibbons said: “This latest phase of the Shetland Box Office marks a significant development in this partnership project.
“The option for Shetland customers to buy tickets online and browse what’s on information across many different promoters, venues and organisations is a great step forward.
“For visitors to Shetland it provides for the first time, information in one place that shows the vast offering of arts activity in Shetland, and best of all allows them to buy their tickets 24 hours a day from anywhere in the world.”