Local online news provider Shetland News has become a Host Port Supporter following an in-kind advertising deal with Shetland Tall Ships 2011 Ltd.
This support is worth over £2,500 and will enable the local organising company to promote The Tall Ships Races 2011 in Lerwick and its key activities online to Shetland News’ readers.
Organisers hope to attract around 70 tall ships to Shetland when the race visits Lerwick between 21 and 24 July 2011.
The Tall Ships Races were last held in Lerwick in 1999 when 50 vessels with around 2,000 crew visited the harbour. The four days event attracted around 74,000 visitors to the spectacle.
Partner in the Shetland News website, Hans Marter said, “The Tall Ships Races will be huge feel-good event for the isles and we were keen right from the outset to help the local organising committee.
“That’s why we offered advertising space to Shetland Tall Ships 2011 Ltd at a much reduced rate over a period of two years, promoting it worldwide on our site which has around 40,000 unique users every week of the year.”
Tall ships project manager Fiona Dally said: “We are very grateful to Shetland News for this in-kind contribution.
“Shetland News attracts a loyal readership and it is important to us to have a visible presence on their site to encourage people to find out more about The Tall Ships Races which are visiting the isles in 480 days”.
General Information on sponsorship opportunities is available on the sponsors’ section at www.tallshipsraceslerwick.com
The Tall Ships Races are presented by Szczecin and organised by Sail Training International.