Frankie’s eco label

Brae fish and chip shop Frankie's is "leading the way" in gaining eco-recognition for its seafood. Pictured with some of the certified produce is Carlyn Kearney.

AWARD winning Shetland fish and chips shop Frankie’s has won recognition for another two sustainably-caught types of fish and shellfish.

The Marine Stewardship Council (MSC) has granted “chain of custody” status to haddock and brown crab caught or harvested in the waters around the isles. Frankies had previously won the same status for its mussels and scallops last year.


The four fish and shellfish are identified on menus in the shop and café by the familiar MSC eco label – a white tick on a blue background.

The “chain of custody” recognition is designed to give consumers and seafood buyers confidence that they are buying fish that when caught will not lead to depletion of those stocks.

Frankie’s manager John Gold said: “We are delighted to say that you can now buy a fish supper at Frankie’s without worrying that it causes harm to the haddock stock in the seas off Shetland or the environment.

“The same applies to the brown crab dishes that we have brought onto our menus.

“This complements our MSC-certified mussels and scallops. The provenance of our seafood is of great importance to us.”

Frankies, in Brae, was named best in Scotland and runner up in the UK at the annual National Fish & Chip Awards in London in January.

MSC’s UK commercial manager George Clark said it was “fantastic to see Frankie’s make such a positive commitment to serving certified sustainable fish and seafood”.

Clark added that the restaurant was “leading the way in that respect in Scotland”.