GRIEG SEAFOOD has confirmed that it is permanently shutting down its smoked salmon processing operation, which was mothballed back in March.
Until then it had produced the popular and award-winning Wild Waters range, processed at Lerwick Fish Traders at Gremista, but announced on Thursday that the factory would not be reopening. Last year Tesco pulled out of stocking the WildWaters produce.
Regional director Sigurd Pettersen said the operation was costing the company a lot of money and was likely to prove too expensive to turn around.
It had had already laid off 50 people from the factory, and the company now anticipates maintaining a staffing level of around 175 at its hatchery and various farm sites throughout the islands.
Pettersen said the smoked salmon it had been producing was “among the best I’ve tasted in the UK, and we won prizes for product quality”.
The problem, he said, was that “we were too small to penetrate the big volumes going to retailers, and too big to have a chance to compete in the specialist market, so we fell between two chairs – too big for one, too small for the other”.
Become a supporter of Shetland News
Shetland News is asking its many readers to consider start paying for their dose of the latest local news delivered straight to their PC, tablet or mobile phone.
Journalism comes at a price and because that price is not being paid in today’s rapidly changing media world, most publishers - national and local - struggle financially despite very healthy audience figures.
Most online publishers have started charging for access to their websites, others have chosen a different route. Shetland News currently has over 500 supporters who are all making small voluntary financial contributions. All funds go towards covering our cost and improving the service further.
Your contribution will ensure Shetland News can: -
- Bring you the headlines as they happen;
- Stay editorially independent;
- Give a voice to the community;
- Grow site traffic further;
- Research and publish more in-depth news, including more Shetland Lives features.
If you appreciate what we do and feel strongly about impartial local journalism, then please become a supporter of Shetland News by either making a single payment or monthly subscription.
Support us from as little as £3 per month – it only takes a minute to sign up. Thank you.Support Shetland News