TRAVELODGE's attempts to build a hotel in Lerwick in partnership with Shetland Islands Council (SIC) have been rebuffed by the local authority.
But SIC leader Steven Coutts has now confirmed that the council has told Travelodge that it will not consider teaming up with the budget hotel company.
The proposal would have seen a hotel built on surplus council land, with money coming from either local authority funds, low-cost funding from the Public Works Loan Board or third party resources.
After the hotel was built, the council would have had the choice of retaining ownership and receiving annual rent, or selling it with Travelodge as its operator.
On Tuesday Coutts kept his comments brief on the proposal, stating: "All I would say is that the council would not be considering partnering with Travelodge to develop a project in Shetland."
There is nothing stopping Travelodge from pursuing a hotel in Lerwick itself, regardless of the SIC's decision.
There had been a number of comments on social media about the possible hotel link-up, with one person saying that a Travelodge was the "last thing Shetland needs at the moment" and others questioning if there was demand - or the money - for another hotel.
However, some said a low-priced hotel may encourage more people to visit Shetland, while some suggested it may have proved popular with revellers who did not want to shell out on a pricey taxi home from Lerwick.
The proposal came shortly after it was revealed that plans for a hotel on the Brevik House site in Lerwick were put on the backburner after a drop in demand for temporary accommodation in Shetland following a downturn in the oil and gas industry.
Lerwick north councillor Stephen Leask, who is also vice-chairman of the council's development committee, said he does not believe there is the demand for another hotel in the town.
"We don't have the same need for hotels or accommodation that we had in the past," he said.
Leask pointed to "peaks and troughs" throughout the year, with some hotels closing their doors in the quiet winter season.
"It's not really something for us [the council] to be involved in," he added, with the impetus needing to be placed on the companies themselves when exploring business opportunities.